For those of you who are unaware, crowdfunding is a way of raising funds by asking a large number of people to donate a relatively small amount.

The targets can be pretty large, and simply browsing through some of the largest crowdfunding sites like GoFundMe and Kickstarter, you can see projects generating millions.

Many of these large-scale projects are from people requesting money for the developments of products - with a relatively small amount being generated for good causes. There's absolutely nothing 'wrong' with this! For me though, it does beg the question why as society are we more inclined to support the betterment of a product, as opposed to the betterment of other human beings.

With Kickstarter users generating close to $1 billion and GoFundMe raising in excess of$740 million, it is clear to see that there is power in numbers.

So why does crowdfunding interest us? Well, we are moving Husti in the direction of a crowdfunding platform, however, with a few very definite differences to the major crowdfunding sources out there currently.

1. As many of you probably know by now, the money that we generate is aimed at improving the lives of those in India. But why only India? Well, 33% of global population is concentrated into this one country and it has over 480 million people living on less than 70p day. It is clearly an area of the world that requires a significant amount of help and we strive to make a high impact, sustainable change.

2. We’ve decided to work on a significantly smaller number of projects than other platforms. This is to ensure we can provide the best quality of help. This allows us to monitor progress and keep our donors up to date.

3. Every donation for a project we are supporting is extremely important to us. Through donating you are helping us to provide a new lease of life for those who require it and through having a smaller number of projects – we will be able to keep you updated every step of the way.

4. We are fundraising right alongside you! We do not take a certain percentage of the money raised for our gain or personal profit. We are working with some of India’s smallest charities and quietest voices – our aim is to empower those who need it the most!

This is a technological age. The possibility of crowdfunding would at best be a fathom of the wildest imagination if it wasn’t for the accessibility and connectivity that the web provides. We believe that by using this technology correctly and efficiently, we will be able to bring enormous scale to our endeavours and make a lasting, sustainable and positive impact on a country that so dearly needs it.